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In 2009, the Walloon Region has commanded a study of Cushman & Wakefield to qualify the potential of European regions for hosting logistics and distribution activities. The report ranks the Walloon Region and its provinces at the top spots. It poses many methodological problems which challenge the validity of results. This statement is an illustrated introduction to a wider questioning of  territorial ranking and benchmarking studies conducted or funded by public authorities. Their history, their ideological background and their impact on public policy are discussed in detail.